GS4 · 10 marks · 150 words

Celebrities are paid huge amounts by companies for endorsing products that at times turn out to be harmful for the consumers. Examine the ethical dimensions involved in such instances.

Answered by 9 toppers · CSE 2016–2019

Corporate GovernanceDimensions of EthicsSocial Influence and PersuasionCivil Service ValuesEthics in Private and Public LifeIntegrity

Syllabus: Ethics and Human Interface: Essence, determinants and consequences of Ethics in-human actions; dimensions of ethics; ethics - in private and public relationships. Human Values - lessons from the lives and teachings of great leaders, reformers and administrators; role of family society and educational institutions in inculcating values.

How toppers approached it

From all 9 answers · about 160 words · 11% drew a diagram.

Opening

  • No separate opening100%

Body

  • Points78%
  • Points and prose11%
  • Continuous prose11%

Close

  • No separate close67%
  • A way forward33%

The toppers’ answers

Ajay JainAIR 12 · CSE 2019 · 160 wordsTheir whole copy

Opening

Celebrities enjoys huge fan following trust, credibility and influence over the different section of the society.

Endorsing a product per se is not an unethical act. However, there are various issues involved here -

Body · points and prose

a) Endorsing a drug or unhealthy product like alcholol, cigratte which are adversely affecting the health of the youth.

b) Endorsing a low quality product is against the moral conscience of individual and duty towards the society. for e.g. Maggi having MSG

c) It is against the corporate governance. d) You can not do anything in the name of profit and legality what is required is that one has to be follow the figure-1.

Diagram
- A Venn diagram with three overlapping circles labeled 'ethical', 'legal', and 'profit'. The central intersection area where all three circles overlap is shaded with diagonal lines. - fig - 1

Close · a way forward

There is need of self-constraints and regulation where celebrity himself has to ask him about the bad consequence and he must listen to his conscience.

Second, society can build pressure on celebrities to do not endorse such products.

And lastly, in extereme case government may regulate such endorsement and may impose liability.

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