Question 1(a) · 10 marks · 228 words written
Opening
Celebrity product endorsements and issues arising out of it came under much scanner with ban of maggi.
The ethical issues involved are -
Body · points
i) Accountability : Celebrities build their palaces out of money of customers, so they must pay too for their health if product turns out faulty.
ii) Public health impact : Fans follow their stars in using product they endorse. Celebrity may not be using it himself/herself. It may lead to disaster like happened in case of housing apartments in 2000, which turned out to be fraud.
iii) Separation of personal and public duties Stars say that they dont have any responsibility and accountability must lie with producers and food regulator. True, but any information or advertisement in public domain should only come out after inquiry by celebrity.
Like celebrities endorsing wine bottles may lead to negative impact due to overconsumption. Advertisements must be driven by taking care of public welfare.
There is nothing called unaccountability in public domain. However, it must only be a civil penalty and not criminal.
iv) Honesty, probity: A star must not be swayed by attractive offer because they must remember that they are being offered that advertisement only because of their image made by public fans and they must honestly probe the matter.
Close · a way forward
Thus advertising standards council of India must issue general guidelines along with FSSAI in welfare of public.