Lack of cleanliness in urban areas despite schemes such as the Swachh Bharat Abhiyan point to difficulties faced in bringing about attitudinal and behavioural changes. Discuss.

The lack of cleanliness in urban areas depict the environmental health as well as economic concerns. It is the schemes which emerge but lacks following!

1. Lack of attitudinal change:

• No change in attitude to keep city clean with focus only on individual homes.
• change in the attitude to use toilets needs to be built.
• Littering in streets needs change in attitude.

1. Change in behaviour -

• change in behaviour of spitting, using toilets, flushing as well as mindset change who considers it against religious practice.

1. There are also lack of the role models at local level.
2. Poor reward-punishment method to bring change.

Thus, with proper implementation of laws, awareness of the benefits and change in mindset is needed.