Question 1(a) · 10 marks · 140 words written
Opening
There have been many cases where harmful products like aerated drinks, Gutkha, Cigarettes are endorsed by celebrities. These involve ethical issues like:-
Body · points
Public good in face of monetary benefits
Larger responsibility: Celebrity holds a position of influence in the society. His actions get emulated. With popularity comes responsibility to behave and act in a way which inspires good action
Separation of public life and private life.
Celebrities should also feel responsible to endorse a product only after studying its effects in detail and not be guided just by the money offered.
Other issues involved are their role as opinion shapers, action guiders, role models and idols. They shape the attitude and societal choices through their action.
Close
Largely, the endorsements should be driven by responsibility. Ex:- No to leather (against animal rights), tobacco or soft drinks.