AIR 9 · CSE 2019 · GS4 · 64 pages

Ravi Jain: GS4 answer copy

19 answers by Ravi Jain, as written in the test. Each question opens a page with how other toppers answered it.

The questions

  1. Q920 marks

The answers

Question 1(a) · 10 marks · 163 words written

Marketing has become a crucial link in the success of a business. With suitable examples, discuss the ethical issues involved in marketing of a product or service. How can these issues be resolved?

Opening

A firm which provides goods or service to reach out through marketing through to its customers. Some of the ethical issue involved are -

Body · points

(i) providing complete information about the product - eg side effects, health hazard, addiction etc. (ii) pricing of the product - whether the product is a necessity for the customer. Whether the company has monopoly in the market. (iii) Quality of goods or service (iv) Use of public figures for promotion of the product. eg - cricketer, film star, role model etc. (v) Use of marketing to create artificial demand.

These issue can be resolved by - (i) Making law rules and regulations to provide complete information about the product. (ii) Pricing can be capped for necessity goods like medicine. (iii) Quality of good can be manadated by law or self regulation (iv) Public figures promoting a product should hold moral responsibility

Close · a way forward

In this regard autonomous body like Advertising Standards Council of India (ASCI) can be given more power.