Pratham KaushikAIR 5 · CSE 2017 · 185 wordsTheir whole copy
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Marketing is the most effective strategy to improve the sale of products and thus crucial to a business.
Since marketing has emerged as directly competitive process where competing firms fight for common space, there have arisen certain ethical issues -
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(a) False advertising - depicting a product to fare better than it actually is
(b) Shaming competitors - rather than one's own product being promoted, companies indulge in shaming others' products
(c) Marketing presents an ethical dilemma between personal values and professional values for persons engaged in marketing.
e.g A marketing professional may not like the product which he has to sell , and even in such circumstances , he has to resort to focus on ↳ either the efficacy of product alone ↳ or lying that he has used the product and likes it
In present competitive scenario , such occurrences have become increasingly common and can be resolved by → Code for ethical marketing → Keeping one's personal preferences aligned to work ethics as far as possible → fair marketing practices to be enforced strictly by regulators such as Competition Commission of India.
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