AIR 4 · CSE 2021 · GS4 · 60 pages

Aishwarya Verma: GS4 answer copy

19 answers by Aishwarya Verma, as written in the test. Each question opens a page with how other toppers answered it.

The questions

  1. Q7Party X has a clear majority in the Lok Sabha. However, because of it falling short of majority in the Rajya Sabha, a large number of its bills are getting stalled in the Upper House. Elections of a key state are around the corner and the party desperately needs to win, for it to secure a majority in the Rajya Sabha. As part of its campaign strategy, the social media head of the party suggests an insidious strategy to make electoral gains. A part of the strategy involves sending out questionnaires online and promoting them using ads. The response filled by people to these online questionnaires will help reveal their key personality traits to the social media team of the party. These behavioral science insights would be important in helping candidates tailor their campaign messages according to the recipient's personality traits. However, because the content of the questionnaire is incendiary and polarizing, the social media team decides to use fake accounts to administer data collection on social media platforms to avoid getting penalised. In addition, the strategy also involves sending out provocative content through online ads and fake news reports. This goes against the spirit of free and fair elections and violates the Election Commission guidelines on multiple levels. As one of the key members of the social media team of the party, you have been entrusted with carrying out this campaign successfully. (a) What are the key ethical issues involved in this case. (b) What is the course of action you would take? Give reasons for your response in a situation like this?20 marks
  2. Q8What are the issues which you need to address in this situation? (b) Present your course of action to deal with the given situation.20 marks
  3. Q920 marks
  4. Q11You work as a marketing consultant for a multinational company that specializes in various products including nutrient supplements, diet pills etc. The company pays its employees extremely well and provides satisfactory fringe benefits. Your manager has hinted that he will recommend you for overseas company transfer, which will improve your job profile. This has motivated you to work harder and perform better. The company has to advertise and sell a new weight loss pill 'X'. As per in-company research, it has minimal or no side effects and has no adverse impacts on health, which is its unique selling point (USP). You are given the responsibility of heading the marketing team for advertising pill 'X'. Due to a well-crafted marketing strategy including endorsement by a renowned celebrity, the product has generated considerable public attention. However, while working on an advertisement campaign for the pill, you find out that the in-company research findings of pill 'X' are fabricated. While it indeed has no side-effects, there are no proven benefits of taking the pill as well. It merely acts as a placebo. When you bring up the issue with your manager, he promptly tells you to keep the facts to yourself. He also indirectly brings up the fact that your performance review date is approaching and hints that you will get transferred overseas if you prove your loyalty to the company. Based on the given information, address the following: (a) Identify the stakeholders in this situation. (b) State the ethical issues that arise in this case. (c) Discuss your options in this scenario and mention your next step.20 marks

The answers

Question 1(a) · 10 marks · 132 words written

Open Government Data (OGD) can be seen as a step towards greater transparency and accountability in India. In this context, discuss the benefits of OGD and the challenges which lie therein.

Opening · a definition

Open government data (OGD) refers to the data of government open in the public domain which can help the society to access them.

Body · points

Benefits of OGD:

(i) Information sharing: Better information will improve the Right to information to public.

(ii) Empowered citizenry: It will empower the citizen by the power of data.

(iii) Increase transparency about functioning of government.

(iv) Increases accountability as how irregularities in govt. can be pointed out by anyone.

eg) Big data organisation, Economist, civil society.

Challenges:

(i) Data privacy - The infrastructure required to protect the information

(ii) Decision on what to disclose and what to protect

(iii) It may be exploited by foreign firm to affect decision.

Close · a way forward

eg) Election Manipulation by Cambridge analytica.

An optimum balance and infrastructural bottlenecks should be resolved while using OGD framework.