Saumya SharmaAIR 9 · CSE 2017 · 168 wordsTheir whole copy
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Role models play a relevant role in influencing the attitudes and behaviours of their followers.
They play a role in affecting the Cognitive - how they think Affective - how they feel, and Behavorial - how they act of their followers.
For instance, if a superstar takes drugs, degrades women, indulges in drunk driving, his followers may follow this behaviour as being appropriate.
On the other hand, examples like the DM of a Kerala district cleaning the pit of a latrine to encourage sanitation will encourage people to view the same as the right attitude and behaviour.
To integrate ethical conduct in their organisations, leaders can do the following:-
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- Lead by example
- If the leader remains corrupt & unethical, the organisation will also sing the same tune.
- Conduct sensitization workshops
- This will help employees look at things from different view points.
- Operative conditioning
- Leaders must applaud and publicise good deeds, while disapproving of unethical behaviour. This will provide incentive to act ethically-
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