Question 1(a) · 10 marks · 143 words written
Opening
Social influence is in the form of 'who says what to whom'. Who is the source, what is the message and 'whom' is the target audience. Role models can influence ethical behaviour by
Body · points
a) They are credible and liked by their followers and so influence behaviour b) Role models can lead by example. e.g Virat Kohli refusing to endorse soft drinks as does not consume them is example of ethical behaviour c) Appeal to the conscience of the audience. Leaders can integrate ethical conduct in their organisations by the following: a) Clearly specifying the goals and objectives. Ill defined goals can hamper ethical behavior b) Rewarding ethical decisions even if they lead to less than favourable outcomes and punishing unethical decisions even if they lead to favourable outcomes. c) Inculcate Emotional Intelligence in the organisation d) Inculcate team spirit and lead by example.
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