According to Aristotle, for persuasion, not only Ethos (credibility of the speaker) and Logos (logical argument) but Pathos (emotional connection to the audience) is equally important. Comment.

Merely using Ethos and logos may influence the listener, but may not persuade him or her enough. For instance, a very senior advocate may make an argument on the abolition of the death penalty. Such a speaker has both ethos (due to his professional image) and logos (due to the constitutionally sound arguments he may make).

Yet, there is full possibility that his well reasoned argument fails to leave an impact on the listeners. The listeners will truly internalise his arguments and accept them when he connects with them emotionally. This emotional connection results in internalisation and imbibing of social influence.

This is why the concept of emotional intelligence is so important. A superior who is making orders can achieve internalisation only if he has the pathos.