Preetam KumarAIR 9 · CSE 2021 · 210 wordsTheir whole copy
Opening · a definition
Ans: Persuasion is the deliberate attempt to change a person or a community's attitude and behaviour.
Body · points
Role in public administration
Persuasion is a key enabler in effective policy implementation. For example, persuasion for taking the covid-19 vaccines in the midst of vaccine hesitancy.
Persuasion is also important to tackle any public order threat, for example, during any violent display of protest or riot.
Persuasion is also important in policy formulation. Taking into confidence of all the stakeholders before making a policy goes a long way for its fruitful implementation.
Elements of effective persuasion
Source credibility: If the persuader is an expert on the matter then persuasion is somewhat easier.
Source likability: If the speaker is easily likeable by the audience, then because of halo effect or otherwise, message gets easily accepted by the audience.
Reciprocity:- Reciprocal behaviour may induce public to react in the desired manner.
Two-way communication: Persuader should not only talk but must also listen to the audience on what they have to say about the issue.
Authority: If the message comes from an authority figure then also the persuasion have more teeth.
Close · a summary
Persuasion is an indispensable strategy in public administration to foster positive change in the society.