Question 1(a) · 10 marks · 124 words written
Opening · a definition
Persuasion means the deliberate attempt to influence the behaviour of a person or a group in a favourable or unfavourable way.
While persuasion plays an important role in all walks of life be it personal or professional, in public administration its role is particularly underlined.
Body · points
→ Persuasion helps the administration to implement policies effectively
eg: Swachh Bharat Mission → Amitabh Bachchan involved to persuade. → Any conflict situation effective handling → explaining point of view. → Creates positive impact on society role model → education, etc. eg: District administrations help counsel girl child drop-outs.
Effective persuasion → non coercive - no force → genuine and truthful. → clearly highlight advantages and disadvantages.
Close · a summary
Thus, effective persuasion skills are also extremely important for a good administrator