Karnati Varun ReddyAIR 7 · CSE 2018 · 353 wordsTheir whole copy
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(i) Differentiation between Persuasion and social influence
| Persuasion | Social Influence |
|---|---|
| is a conscious activity undertaken by outside messager in a community/group to bring about a attitudinal/behavioral change | is a conscious activity undertaken by individual to bring about attitudinal/behavioral change. |
| reasons : persuading effect of the message delivered | reason : to conform, gain acceptance into the group |
| relatively tougher | easier compared to persuasion |
| e.g. attitude towards women via Beti Bachao Beti Padhao yojana | e.g. social influence to send children to school |
(ii) Making Persuasion effective
(a) Messager characteristics :
- Some one who is more trust worthy, credible, expert, attractive.
- e.g. regarding sanitation - a local well known trust worthy person will be more effective for behavioural change.
(b) Message articulation
- Make it more engaging than a serious lecture
- Outline clearly benefits, countering each of the existing beliefs
- e.g women as aburden attitude → counter by showing how women can achieve fame, income, prosperity, happiness to family
- Role play, drama are more effective
(c) Social set up /venue of organisation - should be comfortable for the participants to be in receiving mode.
(d) Reinforcing the message - at regular intervals for retaining the message (say every week once - a role play, public meeting)
(iii) Personal Examples
(a) Attitude towards copying :- My friend resorted to copying to pass fetch good marks in exam - it is a easy way to gain marks for him
- but made him realise un-ethicality of unfair advantage over others through copying ;
- his long term interests like future employment, grades will be affected if caught copying
- Thus made him abott copying in exams.
(b) Attitude towards Transgenders
- Transgenders were viewed with negative attitude like disgust, hatred, thieves etc. by a friend
- I made him realise the difficulties, discrimination and exploitation they go through since their childhood which made they outcaste, pursue occupations like begging, prostitution
- This brought about attitudinal change from disgust to compassion, sympathy for transgenders
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