GS4 · 10 marks · 150 words

In the age of social media, influencers have a huge following and have gained prominent marketing roles. In this context, discuss the ethical issues involved in influencer marketing.

Answered by 8 toppers · CSE 2021

Technology and EthicsCorporate GovernanceDimensions of EthicsSocial Influence and PersuasionIntegrity

Syllabus: Ethics and Human Interface: Essence, determinants and consequences of Ethics in-human actions; dimensions of ethics; ethics - in private and public relationships. Human Values - lessons from the lives and teachings of great leaders, reformers and administrators; role of family society and educational institutions in inculcating values.

How toppers approached it

From all 8 answers · about 140 words · 13% drew a diagram.

Opening

  • A definition38%
  • No separate opening38%
  • A figure25%

Body

  • Points88%
  • Points and prose13%

Close

  • A way forward88%
  • A summary13%

The toppers’ answers

Gamini SinglaAIR 3 · CSE 2021 · 137 wordsTheir whole copy

Opening · a figure

India has second largest internet subscribers in world, with huge following on social media platforms.

Ethical issues in influencer marketing

Body · points

  1. Disbursal of wrong information eg certain medicines publicised as good in covid → without authentic findings.

  2. Ability to generate conflicts in society, by instigating communal tensions eg Tanishq jewellery ad created communal backlash, Hindu-Muslim rift.

  3. Manipulation of emotions eg: hatred towards "Sonpapdi" due to social media memes led to loss of revenue on Diwali

  4. Spread of misinformation and fake news; duping of customers → Blinds users to reality → Generate false sense of relief and happiness

  5. Violation of principle of Truth, Transparency

  6. Some users buy products, just due

Close · a way forward

to peer pressure Citizens must be made vigilant to check the source of information, aware against fake profiles before buying any products /services

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