Aayushi BansalAIR 7 · CSE 2024 · 154 wordsTheir whole copy
Opening · a definition
Persuasion is the art of convincing or influencing a target group in the desired direction.
Qualities of civil servants for proficient persuaders
Body · points
(1) Credibility :- Based on authority, expertise. people pose trust in them.
(2) Trustworthiness in eyes of public.
(3) Emotional intelligence → Helps them to motivate & be aware of others' emotions
(4) Ability to give message in a transparent manner with ethos, Logos & pathos elements (Aristotle).
Helps to fulfill responsibilities
(1) Build consensus in times of conflicts. Exp → bring peace after communal riots by persuading all communities.
(2) Bring positive attitudinal change. Exp → campaigning (IEC) for 'Beti Bachao Beti Padhao'.
(3) Increase citizen participation in governance Exp → Divya Devarajan, IAS involved tribals directly.
(4) Create better work culture within organisation
Close · a summary
Exp → persuade fellow teammates to be more sensitive towards women in police.
Persuasion is a crucial art required for upholding ethical governance & citizen centric organisation.