Question 1(a) · 10 marks · 153 words written
Opening
Celebrities, being public figures carry responsibility of upholding public trust.
Body · points
- Young impressionable minds uphold them as their role model → reference individual Eg → Sachin Tendulkar, Dhoni etc. are role models for many.
- Their appeal is considered as the truth due to faith of public in them. Eg → medical advertisement
- Blind imitation & identification, even against own interests
- Celebrities can change attitude of public
Eg → positive attitude towards cleanliness built in Swachh Bharat Abhiyan
Measures to tackle ethical challenges of celebrity brand endorsements
Detailed, specific advertisement guidelines (law as an instrument)
Role models based approach. Eg → an actress refusing to advertisement for fairness cream → guides other actresses
Code of ethics for celebrities, designed in consultation.
Building the right mindset in children
Close
towards not being influenced by misleading ads.
Celebrities must be guided by a common good approach, upholding welfare of all.