Celebrity endorsements raise pertinent ethical concerns about responsibility that delve into the realm of ethical considerations of social influence that run deeper than mere surface appeal. In this context, suggest measures to tackle the ethical challenges of celebrity brand endorsements.

1. Young impressionable minds uphold them as their role model → reference individual Eg → Sachin Tendulkar, Dhoni etc. are role models for many.
2. Their appeal is considered as the truth due to faith of public in them. Eg → medical advertisement
3. Blind imitation & identification, even against own interests
4. Celebrities can change attitude of public

Eg → positive attitude towards cleanliness built in Swachh Bharat Abhiyan

Measures to tackle ethical challenges of celebrity brand endorsements

1. Detailed, specific advertisement guidelines (law as an instrument)

2. Role models based approach. Eg → an actress refusing to advertisement for fairness cream → guides other actresses

3. Code of ethics for celebrities, designed in consultation.

4. Building the right mindset in children