Sociology I · 15 marks

“Globalization leads to homogenization of culture”. Critically Comment

Answered by 5 toppers · CSE 2016–2017

Syllabus: Social Change in Modern Society: (a) Sociological theories of social change. (b) Development and dependency. (c) Agents of social change. (d) Education and social change. (e) Science, technology and social change.

How toppers approached it

From all 5 answers · about 250 words.

Opening

  • A definition100%

Body

  • Points60%
  • Continuous prose40%

Close

  • A summary100%

The toppers’ answers

Ila TripathiAIR 51 · CSE 2016 · 253 wordsTheir whole copy

Opening · a definition

7(c) Globalisation, as defined by Paul Krugman, is the process of domination of the capitalist culture on the world. Schiller further calls it the culture of imposing McDonalds, Hollywood and Coca-Cola.

Body · continuous prose

As a concept, globalisation emerged in the 20 th century when technologically advanced west wanted to market its good in the Oriental.

In order to create a market, a taste for western goods is created and this leads to a melting-pot culture where the superior one dominates. ex: maggi has become quick breakfast option over traditional idli in India.

A notable increase in service sector of India is a result of globalisation. This has helped move India from an agrarian society to a developing one.

However, Globalisation causes erosion of cultural values through homogenisation. Griffen notes that a hegemony of the US is created through globalisation. ex: the Lehman Brothers crash of 2008 led to a global economic crisis.

Prebis in his theory of Dependence notes that the satellite country stands to lose from the homogenisation. ex: Indian cotton is tested for GM variant by Monsanto who gains immensely.

But not all is bad with globalisation causing homogenisation. It was the Washington consensus led New Economic Policy of 1990 that saved India from Balance of Payment crisis.

Globalisation has also brought the world closer. UNCTAD notes that as countries depend on each other for necessities, an eminence of war is lull.

Close · a summary

Homogenisation of culture through advanced technology and integrated trade is welcome as long as it modernises but not if it encroaches.

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