Kanishak KatariaAIR 1 · CSE 2018 · 168 wordsTheir whole copy
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Human Behavior & Attitude is composed of 3 elements:
3 elements
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-> Emotions towards an object -> Belief towards an idea -> Action undertaken by
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an individual as per the environment
Cognitive Dissonance is the situation when what the humanbeing thinks, feels or acts are not in syne with each other. It leads to a situation to turmoil in the mind & is followed by responses which help keep this dissonance away.
If the attitude is strong, then it may lead to a change in Behavior.
If the behavior is stronger & unavoidable than the moral attitude, inevitably undergoes a change.
The dissonance & amount of time taken to respond are dependent on how strongly the attitude is linked to the behaviours.
eg. (i) an individual might hate smoking but in the peer group the pressure he may have to smoke. If the desire to not smoke is not strong, then the attitude goes a change, after some amount of dissonance & person may justify smoking.