GS4 · 10 marks · 150 words

Social Influence and Persuasion focus on ways in which behaviour of a group or an individual is influenced by outside factors. Explain how it can help in convincing people to work towards collective good?

Answered by 1 topper · CSE 2019

Syllabus: Attitude: content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.

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Conformity, obedience, group pressure and persuasion, and the use of either by a public servant.

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