GS4 · 10 marks · 150 words
Persuasion involves deliberate efforts to shape attitudes through reasoned argument, whereas social influence often operates subtly through conformity, peer pressure, or cultural norms. Both play a critical role in decision-making and public behavior. How can civil servants ethically employ both to bring about positive behavioural change in society?
Answered by 1 topper · CSE 2025
Syllabus: Attitude: content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.
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Conformity, obedience, group pressure and persuasion, and the use of either by a public servant.
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