Ishan BhatnagarAIR 5 · CSE 2025 · 168 wordsTheir whole copy
Opening · a definition
Persuasion is a deliberate act that seeks to change the attitude or opinion of another person.
How persuasion helps a desired change:
Body · points and prose
Persuasion is a deliberate act that seeks to change the attitude or opinion of another person.
How persuasion helps a desired change:
1.> Brings about internal, lasting change. eg: Angulimala's ethical transformation. 2.> Convinces the person of the merits of the argument. eg> Raja Rammohun Roy made lasting change in making Sati immoral. 3.> Internal compliance → reduces compliance lost. eg> TATA group goes much beyond legal CSR mandate and gives 7% of profits. 4.> Enables the person to go the extra mile. eg> Sri Krishna convinced Arjuna that he was fighting Dharma Yudh → all doubts were cleared, and he fought valiantly.
Elements of Effective Persuasive Approach
Robert Cialdini has given the following principles of persuasion:
According to Kahneman & Tversky, persuasive message should be - (i) simple, (ii) short, (iii) engaging, (iv) it should tell a story.
Most importantly, every message should "start with why" (Simon Sinek) eg> Operation Smdoc briefing started with cause of action.
Hence, persuasion is the means to build lasting social change.
Close · a summary
eg> Sri Krishna convinced Arjuna that he was fighting Dharma Yudh → all doubts were cleared, and he fought valiantly.
Elements of Effective Persuasive Approach
Robert Cialdini has given the following principles of persuasion: According to Kahneman & Tversky, persuasive message should be - (i) simple, (ii) short, (iii) engaging, (iv) it should tell a story.
Most importantly, every message should "start with why" (Simon Sinek) eg> Operation Smdoc briefing started with cause of action.
Hence, persuasion is the means to build lasting social change.