Kumud MishraAIR 69 · CSE 2024 · 240 wordsTheir whole copy
Opening
The Indian folk art is diverse, vivid and vast reflecting its historical, traditional and cultural heritage.
Body · points
The reasons for lack of youth interest in the folk art
Lack of understanding of the importance of India's rich cultural legacy.
Most important reason is the lack of employment and livelihood opportunities.
The decrease in demand for traditional art forms (like the dokra bronze metal art from Bengal) because of the cheap alternatives, the lack of market.
Huge price and expensiveness of the traditional art forms Ex. Rogan oil painting from Gujarat.
Neo liberal globalisation has also diluted the traditional identities and interests in the folk arts.
As a result the Mcdonaldisation has resulted in copying of dominant western way of life undermining the interest in the folk arts.
The measures needed to integrate the art with economy
→ Initiatives like "One District one Product" (ODOP) promoting local folk art. Ex. the success story from increased income of artisans in Uttar Pradesh.
→ Promoting the folk arts like USTAAD, Nai manzil initiative.
→ Interventions like "Meri Dharohar, Meri Pehchan" to protect the declining art forms.
→ Initiatives like easy credit via PLI and ECLGS to promote traditional art forms.
→ Recognition via the "GI tags" like Madhubani paintings from Bihar.
→ Easy marketing options like GeM portal, e-SARAS app.
Close · a framework
Thus, the need of the hour is to protect the rich heritage of country's composite culture [Article 51A(f)].
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