Question 1(a) · 10 marks · 203 words written
Opening
In this age of access to information and cut-throat competition between various groups, women are being used for effective awareness campaign and at the same time being commodified. for example → Recently a campaign was started by vogue foundation, regarding "my voice, my choice", which was highlighting the women freedom and empowerment, it invited mixed response, whereby some lauded it for powerful message it carried but some criticized it for wrong purpose. Almost all advertisements involve & depict women as a
Campaigner which has effect on our social attitude towards women by way of-
Body · points
(1) women's inherent weaknesses in form of a patriarchal society are being weakened. for ex. - women are present almost everywhere, on a packet of noodle to a government campaign, thus sensitivity is being generated.
(2) their depiction as commodity is inculcating a wrong feeling in younger generation, whereby they are being seen as an object and it causes frustration arousal in youth, leading to increasing violence against woman.
(3) women are being used as official campaigners in various bodies such as UN environment agency, where Kareena Kapoor is a brand ambassador, this brings a deep impact by inculcating feminist values such as love, care, companion in our minds.
Close · no separate close
None written.