Critically examine the "Nature and scope of feminist method" in social science research.

Feminist method in social science implies using ideology and perspective of the fairer sex devoid of gender inequality.

Durkheim was the pioneer of feminist method as he discarded natural inequality between genders. In his book 'Elementary Forms of Religion', he used feminist method to study Arunta tribe of Australia and described a gender neutral religious practice.

Margaret Mead, as a feminist, observed the Pacific Islander society from gender perspective. She noted complete reversal of division of labour.

Feminist method also highlights the lacuna of traditional studies that are biased against women. Ann Oakley refuted the claim that working women spend less time with their children.

Harvard Business Review in its study of MBA graduates noted a bullish bent towards female board members of media houses as they deploy a 'feminist' perspective to market research.

Euromonitor International conducted a survey in Asia Pacific to study luxury brands of Hong Kong and adopted a feminist method by removing gender-based leading questions ex: what would you mean to your children's parent-teacher meet instead of what would your mean to a date.