Media has become a vital source of influence, social interaction. Discuss the role of media as a medium of social change from sociological perspectives.

Role of social media from sociological perspectives as a medium of social change.

(1) Functionalist perspective → Social media helps in Socialisation and norm transmission through information. → Social media and other forms of media helps in surveillance of various social events and government actions. → Media also provides entertainment offering a common ground for social interaction. → Media also helps in mass mobilisation.

(2) Conflict perspective → According to Marxists, media is part of super structure which is shaped by dominant class. → Media also lead to leaderless revolution such as #Metoo movement.

(3) Symbolic Interactionist perspective → G.H. Mead Concepts of 'I' and 'Me' are shaped by the social media platforms. → Individuals started Construction of identity and reality through media.

(4) Feminist perspective → According to feminist scholars media objectifies women. → Electronic media created new issues such as Cyber bullying. → Media also playing role in providing voice to women movements.