Alok works in a multinational company in USA. He was visiting his family in India on a vacation. While reading the newspaper at home in India, Alok noticed a particular news article. As per the news article, a family of seven, travelling in an SUV, had died in a road mishap. The vehicle lost control and rammed into a roadside boulder. The police report said that none of the passengers had their seat belts on. It was also highlighted that the fatal injuries could have been avoided by the use of seat belts. A few days later, Alok and his family members who lived in Delhi, decided to travel to the hills of Himachal Pradesh, by road. While driving across Delhi, all the family members had their seat belts on. Alok mentally felt satisfied about the good sense of road safety in his family members. However, as their vehicle crossed the borders of Delhi, all the family members removed their seat belts almost immediately. Alok found this a little unusual. When he enquired about the same, his father told him that wearing a seat belt was necessary in Delhi and non-compliance attracted penal action. However, Alok exhorted all his family members that in USA people wore seat belts not to escape legal action, but to ensure their own safety as they understood the importance of seatbelts in reducing and mitigating the impacts of accidents. At this, his family members made fun of him and also chided him for having become an "angrez". After some time, their vehicle passed by a deep gorge. There they all witnessed a road accident, where a passenger vehicle had lost control and fell into the gorge. Alok immediately remembered the news report he read a few days back. Concerned about the safety of his family members, he again requested them to put on their seat belts. This time, all the family members got irritated and belittled Alok for being so scared. Alok could see that his family members had a very negative attitude with regard to wearing safety belts. Despite the effective role of seat belts in saving human lives, their usage by people in India remains abysmally low. As per a WHO report, wearing a seat belt can reduce the risk of being killed or injured in an accident by 25% and 75% respectively. A study conducted by Maruti Suzuki revealed that approximately 75% of passenger vehicle users in India do not wear seat belts leading to an average 15 deaths every day. a) Why is there a negative attitude in people with regard to wearing seat belts? b) What measures can be taken to bring positive changes with regard to this attitude?

Answered by 1 topper · CSE 2023

Syllabus: Attitude: content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.