2005 General Studies, all questions

UPSC Prelims 2005 · General Studies

Question 33: Economy and Social Development

Which one of the following companies has started a rural marketing network called ‘e-chaupals’?

aITC
bDabur
cProctor and Gamble
dHindustan Lever

AnswerThe answer is (a).

ITC launched e-Choupal in 2000, starting with soybean farmers in Madhya Pradesh. Village internet kiosks give farmers prices and advice and let ITC buy directly from them, skipping middlemen at the mandi. Hindustan Lever's rural effort was Project Shakti, which works through women self-help groups.

Why each option is right or wrong
  • (a) Correct: ITC runs e-Choupal.
  • (b) Dabur has no e-Choupal network.
  • (c) Procter and Gamble did not start e-Choupal.
  • (d) Hindustan Lever's rural network is Project Shakti, not e-Choupal.

Explanation: written by UPSC Grade, not by UPSC.

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Source: UPSC, Civil Services (Preliminary) Examination 2005, General Studies. UPSC's own paper isn't online; the words are from a published compilation. The paper on upsc.gov.in.