ApsaraAIR 192 · CSE 2024 · 121 wordsTheir whole copy
Opening · a definition
Super markets are the final hub in supply chain linkage of farm produce, where products are sold to the consumers at retail price. Role of supermarkets:
Body · points
] -> [ Farm produce ] -> [ Intermediaries ] -> [ Whole sale ] -> [ Retail ] -> [ Consumers ] | | v v less price More price realisation paid.
vs
[ Farmer ] -> [ Farm produce ] -> [ Super Markets ] -> [ Consumers ] | | v v Effective Effective price realisation price payment.
Role of supermarkets:
(1) Direct procurement from farmers reduces role of intermediaries → checks ineffective price fixation
(2) Helps the farmers in preventing distressed sales at the farm gate
(3) Reduces the transportation cost for farmers, as produce is directly procured by supermarkets.
(4) Effective price realisation of farm produce benefitting both farmers & consumers.
(5) Provision of cold storage infrastructure in supermarkets helps in effective procurement.
Close · a way forward
Further clustering of small & marginal farmers into Farmer Producer Organisation & linking them to Super Markets & food processing industries helps to achieve the goal of doubling of farmer's income.
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