Question 1(a) · 10 marks · 156 words written
Explore how persuasion impacts public opinion and fosters social change.
Opening · a definition
Persuasion is a mechanism of social influence where communicator deliberately and precisely convince to change behaviour belief of others.
Body · points and prose
| Persuasion Impact public opion and | | foster social change |
→ Creating awareness and appealing to change behaviour (Eg) Swach Bharat Abhiyan employed Amitabh Bachchan to persuade people about sanitation and hygiene practices
→ Changing social attitude of people about social evils like dowry, patriarchy discrimination and gender equality (Eg) selfie with daughter by leaders.
Close · a summary
Persuasion involves appeals to pathos, logos, ethos of individual which result in long term and sustained change in behaviour of individual.
(eg) Anna Hazare anti corruption movement.
[Persuasion]: dark side - use by Politician for manipulation of voters or by terrorist people radicalisation and propaganda promotion on social media.
Persuasion for good purpose can bring sustained change in social attitude and behaviour. Its effectiveness depends upon, Content, Creative way ability of speaker, Emotional appeal and understanding of audience.