Question 1(a) · 10 marks · 133 words written
Explore how persuasion impacts public opinion and fosters social change.
Opening · a definition
Persuasion refers to attempts to change attitude of a person by means of communication.
Body · points
Impact on public opinion
Positive Impact:
a) Can increase adherence to rules and regulations. e.g. following traffic signals.
b) Reduce discrimination: e.g. reducing discrimination against SCs, STs & OBCs.
c) Can make a person ethically responsible! e.g. persuasion can promote civic sense in society.
Negative Impact
→ can promote addictive behaviour and vices. e.g. betting advertisements. → can lead to communalism
Persuasion and social change
- accelerates ongoing social change: e.g rights of LGBTQIA+ people.
- leads to social change: e.g Raja Ram Mohan Roy against sati.
- stops an ongoing change: e.g against drug use and alcoholism by disclaimers before movies.
Close · a summary
Persuasion is a powerful tool when yielded properly can bring about positive social changes.