You are the Secretary in the Department of Personnel and Training (DoPT), Government of India. In recent years, an increasing number of civil servants, particularly younger officers from the IAS, IPS, and IRS, have begun maintaining personal YouTube channels and social media pages. On these platforms, they regularly post videos related to their official work — showcasing innovative projects, public outreach initiatives, inspection drives, and sometimes even day-to-day administrative duties. These videos often receive widespread public attention, and many viewers express admiration, saying such content enhances transparency, motivates aspirants, and humanizes the bureaucracy. However, concerns have also emerged from various quarters. Senior officers argue that such content may blur the boundaries between personal branding and public service, while some citizens and media commentators point to instances where videos feature vulnerable beneficiaries without consent, raise concerns about misuse of official premises, or seem designed more for personal popularity than public accountability. In one case, a district magistrate was seen filming a surprise school inspection in which teachers were scolded on camera — the video was later posted to his personal YouTube channel that is also monetized. While some praised the officer's strictness, others criticized the public shaming of teachers and the breach of service dignity. In another case, a police officer was seen directing a flood rescue operation while his staff filmed drone footage, later edited into a motivational video for social media. You have been asked to prepare a report with recommendations to balance public interest, institutional integrity, and evolving modes of communication. (a) Identify the ethical issues involved in civil servants publicly showcasing their official work on social media. (b) Do such practices promote awareness and motivation, or do they compromise the values of anonymity, neutrality, and collective service ethos? Give your opinion. (c) As the Secretary, what guiding principles and policy recommendations would you suggest to ensure responsible digital engagement by civil servants?

Answered by 4 toppers · CSE 2025

Syllabus: Public/Civil service values and Ethics in Public administration: Status and problems; ethical concerns and dilemmas in government and private institutions; laws, rules, regulations and conscience as sources of ethical guidance; accountability and ethical governance; strengthening of ethical and moral values in governance; ethical issues in international relations and funding; corporate governance.