Astha JainAIR 9 · CSE 2025 · 136 wordsTheir whole copy
Opening
Globalisation refers to the increased interconnectedness & interaction in world, leading to creation of 'Global village'.
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Impact on Consumer behavior
(1) Rising consumerism → Indian consumers buying more & more of foreign goods (e.g. Myntra sale)
(2) Following western culture of hedonism → eg consumers prefering high luxury brands (3) 'Show off' culture on social media → bragging about possessions of clothes, sandals, bags etc (4) Normalisation of excess materialism → eg having branded clothes (5) Advertisement industry → promoting mass culture of consumerism (6) Role of influencers in altering behavior → Promoting foreign brands (7) Decline of Indian tradition such as spirituality, [minimalism] (8) Linear economy model of use & throw → waste rising (9) Reaching to remote areas, even rural market consumers eg jeans culture (10) foreign taste & preferences eg skirts, shoes etc
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